Digital Marketing Executive

J30793
Negotiable
24. September 2019

Our client is an international and award-winning corporate, private client and fund administration business. They are looking for a Digital Marketing Executive who will be responsible for developing, implementing and integrating digital marketing strategies in order to achieve agreed marketing and business development objectives.

Principal accountabilities:

• Conduct key research into the digital activity of our target markets and audiences, understanding their digital behaviour and how we react and develop digital plans in accordance.
• Develop, manage and implement digital marketing campaigns.
• Analyse, monitor and optimise online campaign performance, taking into account various sources of data and insight.
• SEO implementation and optimisation including keyword research and content development.
• Support the build of inbound marketing campaigns, considering Hubspot and CRM.
• Write and manage the distribution of email marketing campaigns.
• Plan, oversee and coordinate social media strategy, communications and campaign implementation.
• Create custom user journey’s for specific target audiences and markets.
• Manage and resolve day-to-day issues on websites including content updates and improvements to user journey.
• Attain key performance indicators such as reducing the website bounce rate, and increasing conversion and engagement.
• Liaison with digital agencies.
• Stay up to date with latest technology and best practices.
• Monitor competition and provide suggestions for improvement.

The knowledge and skills required:

• Clear and concise communicator, able to explain digital strategy results and improvements coherently.
• Analysis and problem-solving skills.
• Good knowledge of a range of digital marketing channels and techniques.
• Good knowledge and experience with online marketing tools such as Hubspot.
• Experience of CRM systems, Microsoft Dynamics knowledge is preferable.
• Editing and writing skills including the ability to devise and edit content for various digital platforms.

All applicants must have 5 years residency.

For further information, please contact the Perm team on 50000.

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For more information on this role or any other permanent positions, please call the Perm Team on 01534 500000 or click the "Enquire Now" button above to request more details.

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